Thursday, May 28, 2009

Why Do I Always Have Cramps

Uncertain Future for Metro and the free press

not a great moment for the free press. Metro International has decided to sell assets in Italy and Portugal. in the two countries declared a total loss for 2008 was 2.5 million euro . The English edition was being closed in January this year. Italy has never been an easy market for this type of newspapers, although now represent 40% of copies distributed, compared to 60% of the share of newspapers for a fee. The calculations are based on numbers that are officially declared by the publishers of the free press. (The European average according to the World Association of Newspaper is 23%).

Metro was the first free press appeared in the Italian market, was the year 2000 and now boasts a distribution of about 800 000 copies (260,000 in the Milan edition, 150 thousand for the Turin, Genoa 45 000, 45 000 Bologna, 60 000 270 000 in Florence and Rome). Currently, the highest number of copies distributed member Leggo (property of the Messenger), for which they are declared 1 million copies. City (RCS, Corriere della Sera) has instead the same number of copies of Metro: 800 000. Then come EPolis, 590mila copies, Dnews, 550 000 copies. See chart Newspaper Innovation

If until 2005 the titles that were vying this editorial space was Metro, Leggo and City in the last three years the market has become crowded, too crowded to claims in advertising downturn continues . In 2007 it was closed Sport24 (Edizioni Master) in April this year and the property of 24min Sole24ore

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