The electronic reader is a candidate to be one of the possible technological options that newspapers can use to change the current system of content distribution. There are now many independent newspapers that are exploring, experimenting, some have already started the service. But what happened is this new formula will have everything to prove. First the cost. The first Italian newspaper these days to start the service availability and the press. The ebook has been optimized for which the service is provided by iRex Technologies. Two models are available and Digital iLiad Reader which can be purchased online directly to the site respectively at a price of 599 and 699 €. The cost of subscription proposed by La Stampa is € 11.90 per month, three months cost 29.90 €. For those who subscribed for 6 months (€ 54.90) for those who subscribed for the whole year (99.90 €). The service can also be enjoyed also online, with no need of a reader, but to what end? would slightly as the newspaper online in pdf.
The basic question is: who may be interested in supporting such a cost, purchase e-books and subscription? If at this moment can be considered an experiment, what logic can support the development of a standard reading of this kind?
In general, publishers are looking for formulas that will introduce a fee for access to online content. If until now the vast majority of newspapers decided to opt for free access, trusting in the ability to be profitable through advertising, a different method to find other sources of revenue is expected to be represented by the ebook, a logic very similar to that already started on the services provided to dispostitivi phones. There is little doubt that the ebook can involve a number of people enough to start a new mode of access to news and articles that can make sustainable the future of newspapers. However, there are reasonable pros and cons. Here are some considerations:
- Why spend money for information that, in most can be found online for free? Logic would dictate that online content was available at this point with micropayments. One issue still under discussion although the generalist newspapers have started long ago on a model of type free online.
- The use of ebooks is a risk that is primarily used by people who actually buy the magazine on newsstands. If you're guaranteed, see La Stampa, 99 € subscription year, less than the amount currently spent by the average reader of the printed newspapers.
- If the service takes off ebook means to progressively reduce the cost of newspaper production and distribution, as the number of printed copies will decrease proportionally with the growth of electronic users. E 'in this context that the electronic reader could become an interesting perspective for publishing groups.
- The mode of payment should be and more simplified approach to the world of mobile telephony. Amortize the cost of the device in the cost of subscriptions.
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