Accesso a pagamento per i giornali online. Se fino all'anno scorso sembrava che, tranne rare eccezioni, in primis Wall Street Journal e Financial Times, si fosse ormai archiviata l'idea del pagamento per la lettura di articoli e notizie, l'argomento torna, una volta ancora, al centro del dibattito. Formule più restrittive vengono ipotizzate dagli stessi WSJ e FT.
Rob Grinshaw, publisher of FT.com idea is that if the contents are quality people are willing to make a contribution. The underlying assumption is that an online newspaper can not have the publicity as the only source of income. Currently FT.com requires a subscription to 99 pounds a year, providing access to the entire contents of the site, and the possibility for non-paying, read up to a maximum of 10 articles per month.
The online business model must necessarily point to a more extensive system of payment? Grinshaw is convinced. The interesting thing is that these statements come from those who succeeded in recent years, however, to support a successful formula with regard to the logic of payment. But it seems not be enough.
view of the ongoing enhancement of the value of an online reader, the number of visitors or page-per-view to ensure a minimum return are impossible to reach for the vast majority of newspapers . And they are not even sufficient numbers of FT.com which boasts 110 000 players paid and 1.3 million registered users.
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