Humorous Wedding Readings Unique

Who is willing to pay?

Imperversa il dibattito sull'accesso a pagamento. Carlo De Benedetti interviene sul Sole 24Ore dove viene pubblicata anche una bella analysis by Luca De Biase. In general it is stated that the design fee can have a positive response only if that information is of high quality products online, has a character eslusività, in short, is an original and interesting . As a virtuous example of this model is always cited the usual Wall Street Journal. But we are confident that a formula of this kind can be applied to a paper medium? I have many doubts and a number of reasons:

• The interest paid access is mostly limited to the pool of readers who currently buy the paper copy. And only a percentage of these could be considered an additional fee to access the Web. For two simple reasons: the percentage of the largest newspaper has an average age over 50 years and therefore less sensitive and less willing to use the internet, and among those who are capable of using the internet to pay for the online availability depends strongly on the differentiation of information available in print and online, though the two are equal, why pay?

• traffic online newspapers is 70% generated by search engines. This means that the current attendance of Web sites is to search criteria, aimed at identifying a few specific news. An attitude that translates into a reluctance to accept a paid service because that is consumed in volume in the supply of news and information for a specific newspaper is very limited.

• The average time for reading online access is a matter of minutes, too little time to consider a payment . The abundance of information generated by the model the Internet has created a de facto atomization and spraying as access to news and, apart from a few exceptions, a more superficial reading of the articles and news. A study by McKinsey (McKinsey, Reshaping for Digital Publishers) reveals for example that between the average time to read the top of the online visitor is 8.7 minutes for the Daily Mail, of 5.4 minutes to 3.3 minutes for the Guardian and the Times.