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Wan: In the future there will always be a newspaper ... paper

Gavin O'Reilly President World Association of Newspapers, at the opening of the International Conference in Barcelona jokes and plays down the health of newspapers : provide for the death of newspapers seems to have become a new sport, says O'Reilly, and say that the future is the online is a mistake and a huge simplification.

figures. According to Wan, there are 1.9 billion di persone al mondo che leggono un giornale a pagamento. E tra il pubblico adulto la differenza tra lettori dei giornali e lettori online è del 41%. La crisi attuale ha avuto un effetto pesante sull'industria dei quotidiani, dice O'Reilly, ma non è più grave di quanto succeda  in altri settori industriali . Nel corso del 2008 la distribuzione è cresciuta dell'1,3% pari a 540 milioni di copie vendute giornalmente, l'8,8% in più rispetto a cinque anni fa. In molti paesi europei i giornali a pagamento hanno una penetrazione tra il pubblico adulto del 70%, in Giappone è del 91% e in Nord America del 62%. 

Ma le cifre che snocciola O'Reilly sono la testimonianza the crisis of the newspapers. First of all, always and only reference to the adult audience: what would happen if you take the test even younger audiences? The overall figures, globally, do not leave then fully understand the dynamics that occur in the most technologically advanced broadband infrastructure and a high penetration rate . The point of view of Wan can be comforting, but the analysis is far from what happens in many countries.

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Uncertain Future for Metro and the free press

not a great moment for the free press. Metro International has decided to sell assets in Italy and Portugal. in the two countries declared a total loss for 2008 was 2.5 million euro . The English edition was being closed in January this year. Italy has never been an easy market for this type of newspapers, although now represent 40% of copies distributed, compared to 60% of the share of newspapers for a fee. The calculations are based on numbers that are officially declared by the publishers of the free press. (The European average according to the World Association of Newspaper is 23%).

Metro was the first free press appeared in the Italian market, was the year 2000 and now boasts a distribution of about 800 000 copies (260,000 in the Milan edition, 150 thousand for the Turin, Genoa 45 000, 45 000 Bologna, 60 000 270 000 in Florence and Rome). Currently, the highest number of copies distributed member Leggo (property of the Messenger), for which they are declared 1 million copies. City (RCS, Corriere della Sera) has instead the same number of copies of Metro: 800 000. Then come EPolis, 590mila copies, Dnews, 550 000 copies. See chart Newspaper Innovation

If until 2005 the titles that were vying this editorial space was Metro, Leggo and City in the last three years the market has become crowded, too crowded to claims in advertising downturn continues . In 2007 it was closed Sport24 (Edizioni Master) in April this year and the property of 24min Sole24ore

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Boston Globe, a crisis common to many

In 1993, the New York Times Company had paid out the highest sum ever paid for ' acquisition of an American newspaper: $ 1.1 billion . What is today the Boston Globe? Very little. The newspaper has accumulated losses losses. The heart of the problem of the Globe is now common in many newspapers and is simple and complex at the same time: the Globe has never had so many readers as now, but an increasing number of people accessing news directly to the site the newspaper and advertising online is not able to guarantee the losses on the print .

The property has threatened to close, but an agreement between the parties has been reached and should receive final approval from the staff of journalists. Reduction of salaries, retirement, extension of working time, waiver in place for life (a privilege that says a lot about what the newspapers were in the past and what they are today) are some of the measures planned to tackle the crisis of historic tested. Not necessarily, however, that restructuring and downsizing is not provided for in the is that an advance to a future sale as reveal some comments the American press.

As history demonstrates, the issue of the Globe more and more common is the unsustainability of the current structures in the publishing deal with the changes imposed by the Internet. The online activities have an inherent weakness caused by worsening market conditions in general. As stated in the research Ejo for the coming years it is expected that the share of advertising in American newspapers (online + offline) may suffer a drop of 42.5 %.... The expected contraction in 2009 and 15.9% for a total turnover of 31.9 billion dollars in 2012 and is expected to reduce to 28.4 billion, a figure slightly more than half the 49.4 billion invested in 2005, years of maximum growth in advertising revenues . Means that every year billions of dollars are drained by the newspaper, a phenomenon that seriously jeopardizes the lives of many newspapers which are increasingly determining their future in terms of drastic downsizing and / or transition to online.

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For a comprehensive and flexible payment system

As noted in the post Who is willing to pay? the type of player online is characterized by two main factors: the prevailing use of search engines, reading time limited. This means that, contrary to what has happened and happens in relation to the traditional newspaper, the user prefers a variety of online access to various information sources.

It 'a matter of course important to consider when addressing the issue of access for a fee. Hardly those seeking news and information on the internet is willing to pay a subscription for access to a single source of information .

Depending This scenario approach to a model fee should stimulate a sharing of interests between several media groups and the identification of a simplified and flexible payment system that can extend the reading to a plurality of information sources or online journal . A suggestion by Robert G. Picard, professor of media economics at the Swedish University of Jonkoping and Who here in part:

currently It Appears That Each Their online newspaper or corporate parent will set up Their Own Payment Systems. Being The Most options are discussed for subscriptions or use electronic wallets from Which to make micropayments for occasional use.

These factors will have a particularly negative affect on the heaviest online news users—voracious and promiscuous readers who seek news from multiple news organizations. If each newspaper sets up its own payment system, for example, these readers will have to have separate payment accounts for the New York Times, Washington Post, Los Angeles Times, Wall Street Journal, The Guardian, and dozens of other publications they wish to visit.

To deal with this challenge the newspaper industry should seek to create a joint venture or cooperative to solve the problem. Companies should work together to developing a single system that is usable across sites and one that can be extended to handle payments for other types of online content. Such a system Would Simplify and Encourage payment for content, But Also Develop a new revenue stream by turning the payment system from a cost center to profit center by charging companies for ITS use.

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Journalism and participatory media: voices, instruments, prospects

Antonio Rossano I turned the signal of an interesting event. On June 23, 2009 in Rome, at the hall Walter Tobagi, the headquarters of the National Press Federation, held a meeting on the theme: " Journalism and participatory media: voices, instruments, prospects .

central aim of the event is therefore subject to aggregate variously coinvolti nei media partecipati ed informare al meglio sui progetti in corso, presentando una serie di iniziative specifiche e gettando le basi per la creazione di una piattaforma operativa condivisa per incrementare visibilità, partecipazione, qualità dei citizen media anche in Italia.

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Who is willing to pay?

Imperversa il dibattito sull'accesso a pagamento. Carlo De Benedetti interviene sul Sole 24Ore dove viene pubblicata anche una bella analysis by Luca De Biase. In general it is stated that the design fee can have a positive response only if that information is of high quality products online, has a character eslusività, in short, is an original and interesting . As a virtuous example of this model is always cited the usual Wall Street Journal. But we are confident that a formula of this kind can be applied to a paper medium? I have many doubts and a number of reasons:

• The interest paid access is mostly limited to the pool of readers who currently buy the paper copy. And only a percentage of these could be considered an additional fee to access the Web. For two simple reasons: the percentage of the largest newspaper has an average age over 50 years and therefore less sensitive and less willing to use the internet, and among those who are capable of using the internet to pay for the online availability depends strongly on the differentiation of information available in print and online, though the two are equal, why pay?

• traffic online newspapers is 70% generated by search engines. This means that the current attendance of Web sites is to search criteria, aimed at identifying a few specific news. An attitude that translates into a reluctance to accept a paid service because that is consumed in volume in the supply of news and information for a specific newspaper is very limited.

• The average time for reading online access is a matter of minutes, too little time to consider a payment . The abundance of information generated by the model the Internet has created a de facto atomization and spraying as access to news and, apart from a few exceptions, a more superficial reading of the articles and news. A study by McKinsey (McKinsey, Reshaping for Digital Publishers) reveals for example that between the average time to read the top of the online visitor is 8.7 minutes for the Daily Mail, of 5.4 minutes to 3.3 minutes for the Guardian and the Times.

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Google will not acquire any newspaper

In an interview with the Financial Times, Google CEO, Eric Schmidt denies reports of a reason to buy newspapers, let alone the possibility of buying the New York Times. Should go to read it because it helps to understand the vision of society that is often considered the killer of newspapers. In theory it would not be bad if Google had acquired a newspaper like the New York Times. It might have been experience a unique experiment: which business model would be materialized by a company whose advertising mechanism powers the competition with the press?

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Looking for new models

Dean Singleton, CEO of MediaNews Group, one of American publishing giants, in an interview with Denver Westword Blog is optimistic about the future of newspapers, not just survive, he says, but fail to have happened again. " The crisis exists, can not be denied, and is a combination caused a structural change and economic crisis that has perverse effects on investment advertising . But the money that was spent on newspapers have not been transferred to other media. Just look at the results of the first quarter of radio and television where the turnovers have gone down even heavier than that recorded in the press ".

If we had to reinvent the business model, Singleton asks, what role would the Internet? What mistakes were made in the past? "The idea was to broaden the audience, aim for the highest number of online readers, more readers than advertising, is the mathematics of the Internet. And this was true, but what we have not understood in recent years is the level of competitiveness that would reach the Internet and how the cost of advertising would be reduced accordingly .

The cost of Internet advertising, according to Singleton, has dramatically reduced in 2008, almost half, a reduction of 47%. Many newspapers have managed to create online products with a high number of visitors, but advertising on the Internet has a value much lower than what you could have imagined .

If this is the trend, if the unit cost for advertising on the Internet is expected to decline, it is inevitable search for new mechanisms to generate new revenues, including a model payment. A model that is not extended to all readers, but who has the prerequisites in order to be considered by the readers with an interest in selective or log on through new technological channels.

can not continue to pay for the paper newspaper and to access services via e-reader or mobile device and give everything on the Internet . Some solutions? Singleton idea is to create opportunities for those who subscribe to the newspaper to have full access to content offline and instead restrict access to unique users on web. On the other hand one of the reasons why the decreases copies sold is because the same information can be found in the free online version.

While acknowledging that there will be room for everyone, and that the existence of several newspapers in the same metropolitan area will be increasingly at risk, Singleton does not agree on the negativism that cicronda world of print. The request for information and access to information has never been higher, but demand for paper, although still high, there is more levels than once, and then? So it means, Singleton concludes, which should emergence of new models.

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Internet and newspapers: how to end the crisis?

research published today Internet and newspapers: how to end the crisis? I wrote on behalf of the European Journalism, the center studies the Faculty of Communication Sciences at the University of Italian Switzerland.

The survey looks at what happened in 2008, the effects of the economic crisis on the health of newspapers and the relationship of the latter with the contradictions raised by the online information market. In particular, it tends to identify the costs associated to the press and web development by checking which assumptions are possible according to the fundamental economics of one or the other model of production.

What are the trends that we are making? There are alternatives to hybrid models, online-offline, undertaken by the newspapers were born into the world of paper? As the structures can be rearranged to make more efficient editorial sustainability information on the web? What might be the route to ensure production of quality information that meets a universe of ever-changing readers? Topical issues on which all stakeholders are cercando di trovare una risposta.

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FT.com: online unsustainable model without a fee

Accesso a pagamento per i giornali online. Se fino all'anno scorso sembrava che, tranne rare eccezioni, in primis Wall Street Journal e Financial Times, si fosse ormai archiviata l'idea del pagamento per la lettura di articoli e notizie, l'argomento torna, una volta ancora, al centro del dibattito. Formule più restrittive vengono ipotizzate dagli stessi WSJ e FT.

Rob Grinshaw, publisher of FT.com idea is that if the contents are quality people are willing to make a contribution. The underlying assumption is that an online newspaper can not have the publicity as the only source of income. Currently FT.com requires a subscription to 99 pounds a year, providing access to the entire contents of the site, and the possibility for non-paying, read up to a maximum of 10 articles per month.

The online business model must necessarily point to a more extensive system of payment? Grinshaw is convinced. The interesting thing is that these statements come from those who succeeded in recent years, however, to support a successful formula with regard to the logic of payment. But it seems not be enough.

view of the ongoing enhancement of the value of an online reader, the number of visitors or page-per-view to ensure a minimum return are impossible to reach for the vast majority of newspapers . And they are not even sufficient numbers of FT.com which boasts 110 000 players paid and 1.3 million registered users.

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the United States are now 37 papers that provide the possibility to be read through electronic reader Kindle from Amazon. The cost of a monthly average is about $ 10. The price is higher than that imposed by the NYT, $ 13.99 months, lowest is proposed by the San Francisco Chronicle, $ 5.99 month. Based on the reported by the New York Times , 70% of revenue goes into the hands of Amazon, in fact, represents the cost of distribution, which is responsible for the service through wireless connectivity offered by Amazon Whispernet. The cost of the Kindle currently in circulation, six-screen inches is $ 359 while the deluxe model expected this summer, 10-inch screen, will cost $ 489.

Who could make more money by a progressive number of people who might read the newspaper on an ebook are not the newspapers themselves, but Amazon, even though the partnership between newspapers and Amazon is constantly evolving. If the cost of compensation due to Amazon is around 70%, revenue for publishers would be 30%, or by reference to the average price of monthly passes, equivalent to about $ 3 months. Not only that, but the introduction of ebooks may be counterproductive in terms of revenues. Considered that the type of ebook's paper would be to a reader who buys the magazine on newsstands now, the passage all'ebook deprive a significant proportion of revenues. To simplify the relationship would be $ 3 month for $ 30 ebook against months of the paper. A ratio of 1 to 10. While providing a savings resulting from a cost-saving production and distribution of printed newspapers, usually set in a variable percentage between 60-70%, the average reader, and margins sustainable, would not exceed those of paper . If on the other publishers' revenues could reach a level of at least 50% of the subscription, it would be in a position to have a better profitability than is currently achievable from the sale of printed newspapers.

Stephen Peters, on his blog has collected a wealth of information to understand who is currently the user of the Kindle. The result was profile is that of a person with an average age over 50 years which is in fact the average age of the reader of the printed word.

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Kindle Newspapers and journals and electronic readers

The electronic reader is a candidate to be one of the possible technological options that newspapers can use to change the current system of content distribution. There are now many independent newspapers that are exploring, experimenting, some have already started the service. But what happened is this new formula will have everything to prove. First the cost. The first Italian newspaper these days to start the service availability and the press. The ebook has been optimized for which the service is provided by iRex Technologies. Two models are available and Digital iLiad Reader which can be purchased online directly to the site respectively at a price of 599 and 699 €. The cost of subscription proposed by La Stampa is € 11.90 per month, three months cost 29.90 €. For those who subscribed for 6 months (€ 54.90) for those who subscribed for the whole year (99.90 €). The service can also be enjoyed also online, with no need of a reader, but to what end? would slightly as the newspaper online in pdf.
The basic question is: who may be interested in supporting such a cost, purchase e-books and subscription? If at this moment can be considered an experiment, what logic can support the development of a standard reading of this kind?
In general, publishers are looking for formulas that will introduce a fee for access to online content. If until now the vast majority of newspapers decided to opt for free access, trusting in the ability to be profitable through advertising, a different method to find other sources of revenue is expected to be represented by the ebook, a logic very similar to that already started on the services provided to dispostitivi phones. There is little doubt that the ebook can involve a number of people enough to start a new mode of access to news and articles that can make sustainable the future of newspapers. However, there are reasonable pros and cons. Here are some considerations:

- Why spend money for information that, in most can be found online for free? Logic would dictate that online content was available at this point with micropayments. One issue still under discussion although the generalist newspapers have started long ago on a model of type free online.

- The use of ebooks is a risk that is primarily used by people who actually buy the magazine on newsstands. If you're guaranteed, see La Stampa, 99 € subscription year, less than the amount currently spent by the average reader of the printed newspapers.

- If the service takes off ebook means to progressively reduce the cost of newspaper production and distribution, as the number of printed copies will decrease proportionally with the growth of electronic users. E 'in this context that the electronic reader could become an interesting perspective for publishing groups.

- The mode of payment should be and more simplified approach to the world of mobile telephony. Amortize the cost of the device in the cost of subscriptions.

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