As noted in the post Who is willing to pay? the type of player online is characterized by two main factors: the prevailing use of search engines, reading time limited. This means that, contrary to what has happened and happens in relation to the traditional newspaper, the user prefers a variety of online access to various information sources.
It 'a matter of course important to consider when addressing the issue of access for a fee. Hardly those seeking news and information on the internet is willing to pay a subscription for access to a single source of information .
Depending This scenario approach to a model fee should stimulate a sharing of interests between several media groups and the identification of a simplified and flexible payment system that can extend the reading to a plurality of information sources or online journal . A suggestion by Robert G. Picard, professor of media economics at the Swedish University of Jonkoping and Who here in part:
currently It Appears That Each Their online newspaper or corporate parent will set up Their Own Payment Systems. Being The Most options are discussed for subscriptions or use electronic wallets from Which to make micropayments for occasional use.
These factors will have a particularly negative affect on the heaviest online news users—voracious and promiscuous readers who seek news from multiple news organizations. If each newspaper sets up its own payment system, for example, these readers will have to have separate payment accounts for the New York Times, Washington Post, Los Angeles Times, Wall Street Journal, The Guardian, and dozens of other publications they wish to visit.
To deal with this challenge the newspaper industry should seek to create a joint venture or cooperative to solve the problem. Companies should work together to developing a single system that is usable across sites and one that can be extended to handle payments for other types of online content. Such a system Would Simplify and Encourage payment for content, But Also Develop a new revenue stream by turning the payment system from a cost center to profit center by charging companies for ITS use.
0 comments:
Post a Comment