Se nel 2008 la diminuzione degli investimenti pubblicitari aveva procurato un vero e proprio tracollo nei ricavi dei giornali americani - le perdite erano state del 17,7% on paper and 1, 8% on online, see NAA - the first quarter results are devastating. flexion, or rather the collapse was 29.7% and 13.4% on the online paper, the worst quarter ever recorded in the history of the American press.
This means, as Alan Mutter suggests that 2009 will close with a total turnover of 30 billion dollars, a far cry from 2005 when the figures stood at 49 billion at stake. need to go back almost twenty years in the early nineties, to find a turnover equivalent to what purports to be the of 2009. And the sustainability of online newspapers is becoming more critical given that advertising on the web will be well below the $ 3 billion collected in 2008.
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