Rupert Murdoch, although he had previously expressed its willingness to cancel the payment formula in the WSJ, is said now convinced of the need to extend the model to pay to most online newspapers owned by News Corporation . Among them, The New York Post, United States, and the Times and The Sun in England. A measure, says Murdoch, who wants to be a response to the spread of a business model based on free, no longer sustainable.
Murdoch's reasoning is simple: newspapers, unlike what is assumed until recently, can not bear the costs of online activities by relying solely on advertising. Not only that, but the crisis of the press leads to a progressive financial difficulties that inevitably reflects also the online, because the latter is experienced and lived through the subsidiarity of the proceeds of the paper.
impossible task? The first initiative is consistent with a business model of this type is already underway and will serve as a sort of test before it is extended to many of the newspapers owned by Murdoch. A short edition of the Sunday Times (one million 200 thousand copies sold every week), hosted within the site's online magazine, will be separated and brought up a site dedicated to which entry is completely free . The payment mechanisms that will be implemented are still under discussion , but it is interesting notare che la politica che verrà adottata prevederà vari livelli di diversificazione con una logica protezionistica nei confronti degli attuali lettori della versione offline. Nulla di tutto questo potrà salvare i giornali dalla condizione disperata in cui si trovano dice Jaff Jarvis , l'unica cosa da fare è che egli editori procedano a un rinnovamento strategico coerente le regole del nuovo mercato di internet.
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