are not the only newspaper to feel the effects introduced by the Internet and seek new approaches and models to monetize the web. The radio, for example, in the last decade the number of Web listeners has grown a lot and the question facing workers in the sector, is facing the same newspapers: how to enhance the online audience?
According to figures released by Arbitron and Edison ( via WSJ), the United States the number of people who listen to radio the week via the Internet are 42 million in 2004 were less than half, 19 million. Among them are people who listen to both traditional radio, the radio is online, as well as people who have a diet full internet. 42 million is equivalent to 18% of traditional radio listeners from the estimated 234 million.
Despite the increase over the past 5 years a portion of advertising dollars online, compared with the total investment (Source: Borrell Associates) for the radio is 2.4% while the TV is 3.4% and 7% for newspapers . Since highlights as one of the three different media, the newspapers are to be so far failed to better exploit the internet option, for obvious reasons of necessity: the different between the printed media is the most vulnerable to the challenge posed by the web.
The radio looks to the Internet as a opprtunità to compensate for the losses incurred by traditional advertising. According to PricewaterhouseCoopers the amount invested in radio in 2009 will decrease by 14.2% ripetto to 2008 and is projected to average annual rate of decrease of 4.7% over the next three years.
SNL Kagan provides that online sales will go from 2.7% of total turnover, amounting to 441 millions of dollars into account the 14.8 billion total, at 3.2% in 2010 and for 2013 is estimated to reach a market share of 4.7%.
According to statistics, the average of the listeners of a radio station that connects to the Internet is included in a range varying from 3% to 5%, too little for their sites may be deemed to be sufficiently attractive in terms of advertising. Not only that but the value of listening online advertising based on the parameters is half of the traditional one.
According to figures released by Arbitron and Edison ( via WSJ), the United States the number of people who listen to radio the week via the Internet are 42 million in 2004 were less than half, 19 million. Among them are people who listen to both traditional radio, the radio is online, as well as people who have a diet full internet. 42 million is equivalent to 18% of traditional radio listeners from the estimated 234 million.
Despite the increase over the past 5 years a portion of advertising dollars online, compared with the total investment (Source: Borrell Associates) for the radio is 2.4% while the TV is 3.4% and 7% for newspapers . Since highlights as one of the three different media, the newspapers are to be so far failed to better exploit the internet option, for obvious reasons of necessity: the different between the printed media is the most vulnerable to the challenge posed by the web.
The radio looks to the Internet as a opprtunità to compensate for the losses incurred by traditional advertising. According to PricewaterhouseCoopers the amount invested in radio in 2009 will decrease by 14.2% ripetto to 2008 and is projected to average annual rate of decrease of 4.7% over the next three years.
SNL Kagan provides that online sales will go from 2.7% of total turnover, amounting to 441 millions of dollars into account the 14.8 billion total, at 3.2% in 2010 and for 2013 is estimated to reach a market share of 4.7%.
According to statistics, the average of the listeners of a radio station that connects to the Internet is included in a range varying from 3% to 5%, too little for their sites may be deemed to be sufficiently attractive in terms of advertising. Not only that but the value of listening online advertising based on the parameters is half of the traditional one.
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