The Mountain View giant reveal the percentage of revenue for affiliates to its program listings. The move aims to close the investigation opened by the Authority after the termination of the Italian Fieg ROME - For the first time, Google will reveal the percentage of earnings due to affiliates to its advertising program AdSense. In this way, the Mountain View giant hopes to close the investigation opened against him at the Antitrust Authority for the competition and the market following the complaint lodged by the Italian Federation of Newspaper Publishers (Fieg).
In the course of investigations relating to the complaint, on the Google News news aggregator, the authority had detected anomalies in network affiliation agreements concluded with certain AdSense publishers. The percentage of earnings due to affiliates, had taken the Antitrust Authority, "is defined without Google provide relevant information to verify the determination of the amounts actually received." AdSense users, continued the AGCM, "receive as payment amounts determined by Google from time to time at its absolute discretion, and Google assumes no obligation to communicate as such share is calculated, the payments are calculated solely on the basis of records kept by Google; and Google may at any time modify the structure of pricing and / or payments in its sole discretion. "
conditions, according to the authorities, resulting in a lack of transparency.
To allow the closure of the investigation, Google is committed "to report the percentage of revenue-sharing due to each affiliate in the AdSense program." In other words, as well known in absolute terms the gains from publishing advertisements of Google on your site, each member will know by what percentage of these revenues are calculated, and will eventually evaluate the proposals of competitors provide better conditions.
In presenting this effort, Google has confirmed its intention to maintain at least the next three years the mechanisms that allow information sites indexed in Google News to monitor their news. In particular, the news aggregator Google is committed to having a dedicated, so that the party seeking the removal from Google News does not disappear even from the general search engine. In addition, the search engine will continue the one offering the ability to exclude individual pages from Google News through its service center. "We are pleased that the collaboration was established with the Competition Authority and the market and with the editors in addressing the issues raised by them, "it said in a note of Google Italy, widespread following the publication of the commitments.
The Fieg not comment for now, but hardly any concessions to today's Google will be able to fully satisfy the publishers. That the Mountain View giant adheres to the objections of antitrust is in fact an image of success significantly, but does not affect the publishers' main objection: that Google is enhanced through advertising , with content created by others and without sharing the revenues.
Within thirty days, who can submit comments on the subject to the authority, which will give its assessment within the next September 30.
0 comments:
Post a Comment