In the great battle between Microsoft and Google for dominance in the computer world, opened yesterday a new chapter with the 'announcement of a' ten-year alliance Steve Ballmer, Bill Gates's successor at the head of software giant, and Carol Bartz, a few months to a Yahoo. The objective of the 'Agreement: enhancing Bing, search engine launched by Microsoft, and revive the' advertising activity on the Internet in order to counter the dominance of Google. 'D' now advertisers will no longer be forced to turn to one company that owns 70% of the market, "Ballmer explained Bartz and referring of course to Google. Latter 's, according to data from ComScore, controls 65% of online searches in the United States, while Yahoo! (which once was the first in the world) must be satisfied by 19.6% and Microsoft' s 8.4. A global position Google is even stronger: it controls 67% of searches, compared to '11% of the two rivals together, and collects 75% of advertising revenue. So far the growth of Google seems undisputed, but the launch of Bing, the Microsoft search engine, which many consider to 'height than that of Google, has changed the scenario. Realizing the risks, Eric Schmidt, CEO of Mountain View, the headquarters of Google, has been promised a new operating system called OS Chrome and distributed freely compete with Windows, what made him famous (and rich) Microsoft. In response, Ballmer declined yesterday Yahoo! the paper on which he worked for a year and a half. According to the 'agreement, which should be finalized to 'early 2010, the two companies will retain their own brands, but next to the results of any research on Yahoo! will read "powered by Bing," that is "powered by Bing." Will the new search engine, in fact, the center of the joint work. Yahoo, which will focus on advertising, will not receive a sum of dowry, as there had been talk in recent days and as the shareholders had hoped in vain (and yesterday the prices have dropped by more than 10%). The group led by Bartz cash out, however, for at least 5 years, '88% of the earnings on its sites from Microsoft. 'S increase in revenues of Yahoo! will be about half a billion dollars to' year, which aggiungerannoi savings on capital expenditure, d 'now absorbed into the budgets of Ballmer. Not since February 1, 2008 that Microsoft had dreamed of a 'Yahoo! alliance with an anti-Google. That day, Ballmer put on the plate 47.5 billion dollars to buy the 'whole of society (not just the search engine). But his ambitions were blocked by 'and then to co-founder Jerry Yang Yahoo!, which he considered insufficient, the amount offered, without realizing the repercussions of the financial storm. The result: retired Microsoft 's offer, Yang resigned to handing over the chair Carol Bartz, an' energetic outsider, Ballmer began to negotiate and pursue more limited objectives. L ' Microsoft-Yahoo alliance must now turn to considering anti-trust authorities in Washington and Brussels. According to Ballmer there should be no problems: "There will be more competition now, no less - he explained - because advertisers will have a second channel for online ads." But Google will try to put a spoke in the wheel and already yesterday, hoping to defend the status quo, he stressed that the Web advertising market in the 'c' has always been enough competition. "
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